Exciting News: SeedsOfGold Loyalty Program Is Back!

Thank you for being a loyal member of our SeedsOfLife community!

For the past two years, we’ve used the Level Up loyalty program to reward your support. However, as our business has evolved, we’ve decided to discontinue Level Up and bring back our much-lovedSeedsOfGoldloyalty program, which successfully served our customers for over eight years. Here’s why we’re making this change and what it means for you.

Why We’re Moving Away from Level Up

Business Changes: Level Up was designed to support both our café and online business. Since we no longer operate the café, the platform is no longer suitable for our online-only operations.

High Costs: The fees to maintain Level Up are substantial, and we no longer see the value for our business moving forward.

Customer Feedback: Many of you have shared that redeeming points in Level Up is confusing and less rewarding. You’ve expressed a strong preference for the simplicity and value of our original SeedsOfGold program.

Welcome Back, SeedsOfGold!

We’re thrilled to relaunchSeedsOfGold, starting July 1, 2025, with the same customer-focused benefits that made it so successful. To participate in ourexclusive online sales, you must be a SeedsOfGold member. This program offers tiered memberships tailored to your preferences, with exciting perks like birthday vouchers, order discounts, and free delivery.

Your Options for Existing Level Up Points

Your current Level Up points must be transitioned byJune 30, 2025. You have three choices:

Convert to a SeedsOfGold Membership: Redeem your points for a 12-month membership in one of our new tiers (details below).

Convert to Store Credit: Exchange your points for $50 store credit bundles (conditions apply with a minimum spend), with a 3-month expiry from July 1, 2025.

Redeem your existing points before 30 June 25 on our fabulous points based rewards

Action Required: Please reply to this email byJune 30, 2025, to notify us of your choice (SeedsOfGold membership tier or store credit). If we don’t hear from you, your points will automatically be converted to a SeedsOfGold membership based on your point balance onJuly 1, 2025, and any remaining points will be redeemed.

SeedsOfGold Membership Tiers

Here’s what you can expect from our revamped SeedsOfGold program, designed to reward your loyalty with exclusive benefits:

Gold Membership

Cost: $100 for 12 months or redeem 1,000 Level Up points

Platinum Membership

Cost: $300 for 12 months or redeem 3,000 Level Up points

Diamond Membership

Cost: $500 for 12 months or redeem 5,000 Level Up points

If you would like to buy your annual membership.

Why Join SeedsOfGold?The SeedsOfGold program is designed to make your shopping experience with SeedsOfLife even more rewarding. Whether you’re enjoying our gluten-free Thor loaf, organic Crusty Cassava, or other wholesome bakery treats, these perks ensure you get more value with every order. Plus, exclusive online sales will offer special deals on your favourite products, available only to members in the future.

How to Proceed

Check Your Points: Log into your Level Up account to view your current point balance.

Choose Your Option: Decide whether to convert your points to a SeedsOfGold membership (Gold, Platinum, Diamond, or Sapphire) or $50 store credit bundles. 500 points required for $50 credit.

Reply by June 30, 2025: Email us at customerservice@seedsoflife.com.au with your choice. Include your name, account email, and preferred option (e.g., “Convert 3,000 points to Platinum Membership” or “Convert 2,000 points to $100 store credit”).

Start Enjoying SeedsOfGold: From July 1, 2025, your membership or store credit will be active, and you’ll enjoy the new perks immediately.

We Value Your LoyaltyYour support has made SeedsOfLife a trusted name in health-conscious baking, and we’re excited to bring back SeedsOfGold to better serve you. If you have any questions or need help choosing your option, please contact our team at customerservice@seedsoflife.com.au or 0406558450  We’re here to ensure a smooth transition.Thank you for being part of our SeedsOfLife family, and we look forward to delighting you with SeedsOfGold!

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